You’re here, reading this post because after so many years trying to market your business and attempting to build your own brand, you finally realize how important it is to have a good logo. In the past, making a logo was quite a complex endeavor, but these days, the availability of online tools has made it possible to create DIY logos that don’t cost a dime. Well, the only challenge really is figuring out a way to create a logo that will be completely unique to your business or brand.
Find a Good Online Tool
The first step in the entire process of making your own logo is to find the best online tool which will offer you the assistance you need. You can choose a free tool or invest in a premium tool that usually charges less than $20.
Come Up With a Shape
You probably have heard people saying that the first thing you must come up with is the text or figure to incorporate in your logo, but we believe that the shape is a more important foundation. The shape is vital because it will be the base of your design. As soon as you come up with the shape, you then can begin experimenting with colors, effects, and sizes.
Simple is Better
When it comes to making logos for branding or whatever purpose you have, keeping it simple is always your safest bet. The fact is many beginners commit the mistake of overdoing it, in the hope of coming up with something fancy. In reality, the two things you just have to be utterly concerned about are the shape and font. If you use so many fonts or colors, your target audience might eventually get confused as to what sort of message you’re trying to send them.
Another important rule in creating a logo is to never copy a concept from someone else. This is where the concept of being unique depends. Now if you really are stubborn enough, and you decide you’re copying some elements from another logo, it only will mean that you’re at a disadvantage because it’s likely the logo you’re copying is from a major and more renowned brand.
Think Outside the Box
Finally, don’t forget to be creative and think outside the box. As a matter of fact, the very reason why brands fail in creating a unique logo that will stand out from the rest is because they don’t acknowledge the importance of deviating from what’s conventional and common. If you wish to succeed in your very first attempt of creating a logo, you have to be different.